Contrary to popular opinion that branding is key to success. First impression does not last the longest. What lies underneath is what last the longest.
Thus, Branding is becoming deceptive and unreasonably priced. We must get a deep insight to understand what lies underneath. It does not matter what you have called it, but are you living up to it. It is for this reason while a business may exist they are not alive. The number of years in business does not reflect productivity or performance. We definitely have something new to tell businesses that have survived the global recession but merely existing.
"It does not matter what you have called it, but are you living up to it."
Copyright © 2013 All rights reserved. "Is Branding Deceptive". Food For Thought Publications. No part of this program and the associated materials may be reproduced, presented, published or leveraged in any form or by any electronic or mechanical means, including information storage and retrieval systems, without the written consent of the author. Welcome To Queen Ama's Food For Thought Welcome Friends!, to an intellectual debate intimately set within the reality of Queen Ama’s glamorous aspirational world of contemporary thinking, political analysis and her infectious love of life and love.
Copyright © 2013 All rights reserved. "Is Branding Deceptive". Food For Thought Publications. No part of this program and the associated materials may be reproduced, presented, published or leveraged in any form or by any electronic or mechanical means, including information storage and retrieval systems, without the written consent of the author. Welcome To Queen Ama's Food For Thought Welcome Friends!, to an intellectual debate intimately set within the reality of Queen Ama’s glamorous aspirational world of contemporary thinking, political analysis and her infectious love of life and love.
No comments:
Post a Comment